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Mahindra to launch two variants of Bolero
India`s largest utility vehicle maker, Mahindra & Mahindra, will launch in the next three months two variants of its premium Bolero model, targeted at customers in new segments, a company official has said.
India's largest utility vehicle maker, Mahindra & Mahindra, will launch in the next three months two variants of its premium Bolero model, targeted at customers in new segments, a company official has said.
A jump in its utility vehicle sales, spurred by the launch of a new model, partly contributed to the company's return to profit in the October-December quarter after two loss-making quarters.
"There will be the Camper in mid-March, which is a double-cab pick-up with the Bolero look...and the petrol variant of the Bolero in May," Rajesh Jejurikar, vice-president of marketing at Mahindra & Mahindra, said on the phone from Mumbai.
The company, also India's largest tractor maker, has a 47 per cent share of the six-player utility vehicle market, but has been trying to fend off competition from Japan's Toyota, which launched its Qualis utility vehicle in 2000.
Bureau Report