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New Delhi: Our desi stars nowadays have found unique ways of promoting their films. One such incident being that of a song launch done by Shraddha Kapoor and Shahid Kapoor from their upcoming venture 'Haider'. The lead couple of the film chose to launch the ' Ek Aur Bismil' song at a mall in Mumbai.


Actress Shraddha took to micro-blogging site Twitter and first posted: “Come!”



After which, she posted another tweet, saying, “Thank you everyone who came today! Thank you for all the love! #Haider”.



'Haider' has been directed by Vishal Bharadwaj and is an adaptation of Shakespeare's 'Hamlet'. The film is slated for release on October 2, 2014. 


Now, the makers did try out something different, in terms of making that connect with the audiences. Publicity or no publicity at all—the film and the stars are surely going the right way for their film!