Los Angeles: Ellen DeGeneres has always been gracing the red carpet in a tailored suit, but the all-white look she chose for People’s Choice Awards this year was special. The TV show host designed the outfit herself.


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While chatting with TV star Giuliana Rancic on the red carpet, DeGeneres showed her excitement about her new venture, reports people.com.


“We made this,” she said of her cream tracksuit-inspired look, which she wore over a Saint Laurent shirt.


“We haven’t launched my line officially, but it’s exciting,” she added.


For her fashion line, DeGeneres is partnering with entrepreneur Chris Burch, the mastermind behind the fashion retail chain C. Wonder and an original founder of American fashion designer Tory Burch.


DeGeneres' brand that has been named ED will be officially launched in May.