London, Aug 12: Britain`s Prince Charles, lover of all things natural, will launch his own range of country clothing to help revive the rural economy, the Sunday Times reported. The royal fashion label will only use wool supplied by British sheep farmers and the products will be made in rural workshops, the paper said.
It quoted an informed source as saying the project had been motivated by Charles`s "deep sense of obligation" to tackle the crisis in agriculture.
"Although he is a substantial donor in his own right to charity, and raises many millions more, he wants to provide practical leadership," the source said.
Britain`s agricultural industry was ravaged by last year`s foot and mouth epidemic.
According to figures from the National Farmers` Union, the average British farmer earned just $15,270 in the year to February.
The source told the Sunday Times that rising profits at the prince`s organic food firm, Duchy Originals, had convinced him he should test the potential of other country enterprises.
The company announced profits for the year to March 2001 of $873,000, all of which was donated to the Prince of Wales`s Charitable Foundation.

Charles also plans to market a new line of garden furniture made from oak bought from British farmers, the paper said.
The launch of the new products has been set provisionally for next year, according to a spokesman for Duchy Originals, but it was unclear exactly what would be on offer.
The prince`s style could be described as more classical than cutting edge, suggesting tweed jackets and wool sweaters. But the paper hinted that the label could be influenced by Charles`s sons, Princes William and Harry.
Jeremy Hackett, founder of Hackett clothing, told the Sunday Times the young princes could have a lucrative effect on the new label.

"If he put the princes in Windsor polo shirts, the sales would be so great that he could give up the day job," he said.
Bureau Report