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Candles, `risk takers` and a St.Regis bash
May 30: The FiFi Awards, fragrance`s biggest awards show, are drawing near, and Rochelle Bloom, president of the Fragrance Foundation, is thinking outside the bottle.
May 30: The FiFi Awards, fragrance's biggest awards show, are drawing near, and Rochelle Bloom, president of the Fragrance Foundation, is thinking outside the bottle.
"More people are entering fragrance into the forms of candles!" she says excitedly, in a phone interview. "People want comfort -- and candles offer comfort. So do massage things ... and body creams." So, to mark this move into the home, Bloom has instituted a new award category: Interior Scent Collection of the Year.
But this isn't to say eau de parfum is obsolete -- as evidenced by the Fragrance Foundation's Trends Forecast Breakfast, held in the no-expenses-spared St. Regis Ballroom last week. There, beauty editors were informed via a tip sheet that for women this fall and winter, there will be a "move towards headier scents," and at night, "instead of having different day and night perfume, they will re-apply the same scent."
Men's daytime scents will be "fresh and clean; notes that one can find in fabric softener and detergents" (a bottle of Bounce?), and for evening, says the trend forecast, "men will become 'risk takers,' incorporating more leather, moss and green notes, even fruit and sheer Orientals."
For Bloom's first FiFi Awards she said she was "excited and nervous." Bloom took the reins as president of the Fragrance Foundation this January, and this no-nonsense personality has definite plans for making the award ceremony better than ever. Number one is to make the show, which has run long in the past, shorter. "Think about the Academy Awards," says Bloom. "People sit through it, then complain every year. This year, my goal is for the awards show to start at 7, and not run past 8:15pm. If I can do that -- I'll be well on my way."
Bureau Report
"More people are entering fragrance into the forms of candles!" she says excitedly, in a phone interview. "People want comfort -- and candles offer comfort. So do massage things ... and body creams." So, to mark this move into the home, Bloom has instituted a new award category: Interior Scent Collection of the Year.
But this isn't to say eau de parfum is obsolete -- as evidenced by the Fragrance Foundation's Trends Forecast Breakfast, held in the no-expenses-spared St. Regis Ballroom last week. There, beauty editors were informed via a tip sheet that for women this fall and winter, there will be a "move towards headier scents," and at night, "instead of having different day and night perfume, they will re-apply the same scent."
Men's daytime scents will be "fresh and clean; notes that one can find in fabric softener and detergents" (a bottle of Bounce?), and for evening, says the trend forecast, "men will become 'risk takers,' incorporating more leather, moss and green notes, even fruit and sheer Orientals."
For Bloom's first FiFi Awards she said she was "excited and nervous." Bloom took the reins as president of the Fragrance Foundation this January, and this no-nonsense personality has definite plans for making the award ceremony better than ever. Number one is to make the show, which has run long in the past, shorter. "Think about the Academy Awards," says Bloom. "People sit through it, then complain every year. This year, my goal is for the awards show to start at 7, and not run past 8:15pm. If I can do that -- I'll be well on my way."
Bureau Report