New Delhi: Twitter on Wednesday launched a customisable Direct Message Card that businesses can use to promote and share bots and other customer experiences in Direct Messages.

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With this new card, Twitter aims at helping businesses drive discovery of such experiences - both through Promoted Tweets and organic sharing.

"Twitter is the best place for customers to reach brands in real-time and with today`s launch, businesses can expand and deepen their engagement with customers by leading them straight to customised Direct Message experiences," Arvinder Gujral, Senior Director, Business Development, Twitter Asia Pacific, said in a statement.

Using a Direct Message Card, businesses can capture people`s attention with engaging image or video creatives and include up to four fully customisable call-to-action buttons.

Several brands around the world are launching Promoted Tweet campaigns using the Direct Message Card this week.

"Patrón Tequila, a leading spirits brands, is using the Direct Message Card to entice people to engage with their messaging bot - Bot-Tender - which creates personalized cocktail recommendations based on responses to questions around occasion, flavour and even emoji," the company added.