New Delhi: Noida-based Ringing Bells that introduced the world`s cheapest smartphone Freedom 251 on Tuesday launched a loyalty card programme for its products on its first anniversary.


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With silver, gold and platinum loyalty cards, customers will get discounts on purchase of every Ringing Bells product, along with a Freedom 251 smartphone as free gift.


"The loyalty cards will be valid for one year and customers will get 5 percent, 10 percent and 15 percent discount on buying Ringing Bells products with cards on denomination of Rs 500, Rs 1,000 and Rs 2,000," the company said in a statement on Tuesday.


"The silver and gold cards are entitled to one free unit of Freedom 251 and the platinum card is entitled to two free units of `Freedom 251," the company added.


The booking for the loyalty cards will begin on its website from September 1.