Apple users most satisfied; Xiaomi, Samsung lead in brand awareness: Survey

Apple users are most satisfied while Realme is the most the most-recommended brand in India. 

Apple users most satisfied in India

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Apple users most satisfied in India

According to the CMR survey, Apple users are most satisfied (96%), followed by Samsung (94%).

Realme most-recommended brand in India

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Realme most-recommended brand in India

Respondents of the survey have ranked Realme (52%) brand followed by Xiaomi (48%) and Samsung (44%).

Xiaomi and Samsung lead in brand awareness

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Xiaomi and Samsung lead in brand awareness

Chinese smartphone maker Xiaomi and Korean conglomerate Samsung were at the top spot when it comes to brand awareness in the CMR survey, followed by Realme, according to the CMR ‘Connected Consumer Survey 2021’.

Realme scored the highest brand affinity score

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Realme scored the highest brand affinity score

According to the survey, Realme has the highest brand affinity score in India. The score is a composite score derived from brand awareness, consideration, satisfaction and recommendation scores. At the second and third spots were Xiaomi and Samsung. 

Another win for Realme

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Another win for Realme

The survey also ranked Realme the most-considered (67%) brand followed by Xiaomi (62%) and Samsung (50%).

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