DNA: Non-veg fraud in a veg restaurant!

Just think about it, a restaurant says...veg restaurant and serves non veg food inside...this thing does not end here...the owner of that restaurant applies tilak to deceive people so that he looks like a Hindu....but later it is revealed that he is a Muslim...the question is why is it so....what is the problem in revealing your identity and is this not food jihad by hiding the identity....all these allegations have been put on a restaurant in Kanpur.....and after that bulldozer action was taken on the restaurant.