Fashion e-tailer Myntra is changing its logo following a complaint by a Mumbai-based activist who alleged that the brand's signage was offensive towards women. When contacted, Myntra confirmed the development.


COMMERCIAL BREAK
SCROLL TO CONTINUE READING

The logo is being changed across Myntra's website, app and packaging material. The complaint had been lodged last month with the cyber cell in Mumbai by Avesta Foundation's Naaz Patel.


 


Also Read: Know why Myntra is changing its logo following a police complaint


 



However, the matter has drawn a mixed response from netizens. While some have welcomed the company's decision to change the logo, many said such demands for logo changes seemed whimsical.














Flipkart group company Myntra is one of the largest fashion e-retailers in the country. During its 'End of Reason Sale' last month, it sold 11 million items while catering to more than 5 million orders.