Mahindra to launch premium pickup range Imperio next month

New Delhi: Mahindra & Mahindra plans to launch a premium pickup range under the brand name Imperio next month as the company looks to further consolidate its position in the light commercial vehicle segment.

The premium pickup range would be manufactured at the company's Chakan plant and will be introduced in the country in early January, Mahindra & Mahindra (M&M) said in a statement.

The pickup has been conceptualised and developed in house by the company's engineers at its Chennai-based R&D facility, it added.

"Being a customer centric and listening organisation, we identify the need gaps among consumers which has gone into the designing of the Imperio which will meet the evolving needs of customer," M&M President and Chief Executive (Automotive) Pravin Shah said.

Since the company is the market leader in small commercial vehicle segment, the launch of Imperio will further consolidate its leadership in the commercial vehicle space, he added.

Mahindra holds 53 percent market share in the light commercial vehicle (LCV) segment having less than 3.5 tonnes load.

The new pickup is designed to cater to the needs of small and medium businesses (SMEs) while being the epitome of style,

performance and driving comfort, the company said.

M&M shares today ended 0.45 percent down, at Rs 1,252.85 on BSE.