Mashable launches India edition today

US-headquartered news portal, Mashable announced its foray into the Indian market in partnership with India.com.

Zee media Bureau

New Delhi: US headquartered media company for digital generation Mashable and India.com Webportal Private Limited announced the launch of Mashable India today.

“As a truly global media company, Mashable is very excited to be launching Mashable India, in partnership with the incredibly talented team at India.com, to better serve both our community and brand partners in India,” said Pete Cashmore, Founder and CEO of Mashable.

“With technology and digital changing almost every aspect of our world, now could not be a better time to expand to one of the most diverse and unique areas of the world, India", added Cashmore. 

India.com Web Portal currently publishes original content destinations that reach out to over 50 million unique visitors per month. 

Mashable India has a dedicated editorial team based in Mumbai and New Delhi for localized content to serve the ever growing and connected Indian audiences, and leverage the audience reach of India.com network properties.

"We are delighted to begin the India operations of Mashable, which will offer unique content for the connected generation. The combined offering from India.com’s wide range of content and Mashable’s expertise will give readers a global and Indian perspective on things with a refreshing take,” said Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. 

The addition of Mashable India continues the company’s global expansion, which has seen the launch of dedicated UK, Australia and Asia editions over the past year.