Emma promotes Lancome lipstick

London: ‘Harry Potter’ actress Emma Watson`s latest Lancome advertisement is aimed at getting young women to start using lipsticks instead of lipgloss.

Watson appears in a new campaign for the brand`s new offerings - Rouge in Love lipstick and Vernis in Love nail polish.

"The idea is to make this young generation - that has been a gloss fan - come back to using lipsticks. We worked with Emma on the shade range," a website quoted Youcef Nabi, president of Lancome International, as saying.

The lipsticks, available in 24 shades, come in a metallic case that can double as a mirror.

"This new generation spends their time looking at themselves in the mirror. You will be able to try all the shades by downloading your picture. It`s really you transformed before your eyes," she added.