Vivo launches Y55L at Rs 11,980; mulls second manufacturing unit in India

Zee Media Bureau

New Delhi: Chinese handset vendor Vivo on Wednesday launched a new device in the India market – the Y55L, pricing it at Rs 11,980.

The Vivo Y55L smartphone features 5.2-inch HD display and is powered by octa-core Qualcomm Snapdragon processor which clocks at 1.4 Ghz coupled with 2GB of RAM.

The 4G VoLTE-enabled device runs on Funtouch OS 2.6 based on Android 6.0 operating system and comes with a 16GB internal memory that can be expanded up to 128GB.

As for camera, it sports 8MP rear shooter and a 5MP front camera with a screen flash for selfie.

During the launch, the company informed that it was "studying" the prospects of setting up its second manufacturing plant in India.

Last year, the company invested about Rs 125 crore in the first phase of the assembling unit that has monthly capacity of over one million phones.

"We are studying whether we should set up a second plant in India. We will be able to take a firm decision only by next year," Vivo India Chief Marketing Officer Vivek Zhang told PTI.

He added that its current facility in Greater Noida is almost running at full strength.

The company, like its counterparts Lenovo, Gionee and Xiaomi, have seen significant growth in sales in the past few months. According to research firm IDC, smartphone market in India grew 17.1 percent sequentially to 27.5 million units in April-June quarter of 2016, driven by higher uptake of Chinese brands.

India is also one of the fastest growing smartphone markets globally.

The company has also appointed Kent Cheng as the new CEO for India operations. He joined Vivo early this year and in his current role, he will build strong presence of the brand across the country through marketing, sales and customer service network.

With Agency Inputs