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He Ran Away From Home To Pursue Fashion, Today Owns A Global Brand With Rs 500 Cr Turnover And Rs 17000 Cr Dream Target

25 Years Of Sabyasachi Mukherjee: Today, let's dig deeper and get to know more about the famous designer

 

Meet Sabyasachi Mukherjee - A Global Fashion Icon

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Meet Sabyasachi Mukherjee - A Global Fashion Icon

Today, every Indian bride dreams of wearing a classic lehenga from his bridal couture. Not just Bollywood celebs but many global celebrities also swear by his fashion label. Who Is He? Well, he is none other than Sabyasachi Mukherjee - the man who recently celebrated his 25 golden years in the fashion industry. Deepika Padukone and Christy Turlington were the showstoppers. The collection displayed had modern designs, and motifs with many elements inspired by traditional Kolkata. Today, let's dig deeper and get to know more about the famous designer: 

Who Is Sabyasachi Mukherjee?

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Who Is Sabyasachi Mukherjee?

A renowned Indian fashion designer from Kolkata who has made his mark globally. He is also into jewellery designer, retailer and couturier. The designer shared a brief insight into his life journey on social media, writing: 

"I was born in 1974 to a middle class Bengali family, in Calcutta India. My father was a chemical engineer, my mother a bohemian artist. But it was my two grandmothers who shaped my identity.

One taught me the power of minimalism, the other the exuberance of maximalism.

When I was in Grade four, I orchestrated a school play. From writing and directing, set design and lighting to the makeup and costumes, it was my first taste as a Creative Director.

It was then the idea of Sabyasachi was born.

In 2001, I started my business with a small team of three. I had very little money but an abundance of middle class idealism. Over time, the fortunes changed. The idealism remained.

Today Sabyasachi works with over 3000 artisans from across India who are tirelessly restoring India's heritage of arts and crafts to its full glory.

I have never believed India to be a Third World country. We are a First World Civilisation, where luxury originated and where it has always belonged.

Together we are creating India's First Global Luxury Brand."

Sabyasachi's Early Days

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Sabyasachi's Early Days

Born into a middle-class Bengali family, Sabyasachi got his early education from Sri Aurobindo Vidyamandir, Chandannagar. However, to pursue his dream of fashion designing, he reportedly ran away from his house and went on to build his empire. In between he also worked as a waiter in Goa.

In 1999, Sabyasachi graduated from the National Institute of Fashion Technology (NIFT) and started his eponymous brand (Sabyasachi with a Royal Bengal Tiger's logo) with a workforce of three people. He is one of the Associate Designer Members of the Fashion Design Council of India and the youngest board member of the National Museum of Indian Cinema.

'Sabyasachi's Big Dream

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'Sabyasachi's Big Dream

At the India Today Conclave East 2017, he opened up on his depression and said, "I was depressed, and I tried to kill myself. I was unconscious, and my mom gave me a slap… Depression is as common as common cold. If you’re not depressed, you’re not normal. My depression gave me a lot of clarity."

He added, "The dream is to become a $2 billion (over Rs 17,000 crore at present rate) brand by 2030. That’s a billion with a B. And I am being conservative."

The 'Sabyasachi Brides and Grooms'

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The 'Sabyasachi Brides and Grooms'

Who doesn't want to be a Sabya Bride? Many A-listers in Bollywood chose Sabya as their go-to designer for their D-Day. Celeb couples including Anushka Sharma and Virat Kohli, Deepika Padukone and Ranveer Singh, Nick Jonas and Priyanka Chopra, Kand atrina Kaif and Vicky Kaushal among others opted for Sabyasachi outfits for their wedding day respectively.

Brand Sabyasachi Business

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Brand Sabyasachi Business

According to a report in Financial Express, Aditya Birla Fashion & Retail Limited (ABFRL) acquired a 51% stake in his brand for Rs 398 crore in 2021. Before this deal, he owned 97% of his business, with the remaining 3% belonging to his father. His company had an estimated turnover of Rs 275 crore by 2020. 

Reportedly, the expected turnover this year is Rs 500 crore, according to The Week.

Sabyasachi's Bollywood Influence

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Sabyasachi's Bollywood Influence

He has designer for many actors and films including Black, Laaga Chunari Mein Daag, Guzaarish, Baabul, Raavan, and English Vinglish among others. His celebrity clientele has names like Samantha Akkineni, Rani Mukerji, Sridevi, Katrina Kaif, Tabu, Shabana Azmi, Aishwarya Rai Bachchan, Anushka Sharma, Deepika Padukone, Priyanka Chopra, Shraddha Kapoor, Sushmita Sen among many other high-profile personalities.

Sabyasachi's International Clientele

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Sabyasachi's International Clientele

Hollywood actresses Renée Zellweger and Reese Witherspoon, among others, have donned his label. Meanwhile, Jennifer Lopez and Rihanna have adorned his statement jewellery. 

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