Brand endorsement lands Shah Rukh Khan in legal trouble

New Delhi: Days before the release of his major film 'Jab Harry Met Sejal', Bollywood superstar Shah Rukh Khan has landed in a legal mess. A case has reportedly been filed against the 51-year-old actor for endorsing a shaving cream brand.

According to a Hindustan Times report, originally attributed to PTI Bhasha, the complaint has been lodged in a Bhopal consumer court and it has been alleged that King Khan's advertisement is misleading as it claims that the shaving cream is 'India’s number one'. It is being said that the same was registered when the complainant developed a few rashes after using the product.

Notices have also been sent to the owner of the company that manufactures the shaving cream, a local shopkeeper and the director of Madhya Pradesh Food and Drugs Department apart from the 'Dilwale' hunk, as per the report.

More details awaited.