Sony launches new range of cameras in India

The three cameras are -- Sony Alpha 7S, Alpha 7711 and Cybershot RX 100 III.

Zee Media Bureau

New Delhi: Japanese consumer electronics giant Sony has introduced three new camera models in India, across various categories - from full frame mirrorless camera to entry level cybershot cameras.

The three cameras are -- Sony Alpha 7S, Alpha 7711 and Cybershot RX 100 III.

While the Sony Alpha 7S is slated for mid-July release, the latter two will hits Indian stores today. These high-end cameras offer advanced attributes which justifies their prices which are on a higher end.

Sony Alpha 7s will be priced at Rs 1,54,000. It offers 4K video recording capabilities and pairs the advanced attributes of its 12.2MP 35mm sensor with a BIONZ X image processor. It allows full HD recording at a data rate of 50 Mbps with lower compression for improved video quality.

Alpha 7711 III comes at a price tag of Rs 84,990 in body-only form. This camera boasts of highest phase-detection AF point count of 79 points with 15 cross points. It offers 12 fps bursts and high speed AF tracking. It also has 24.3MP sensor. It comes with dust and water resistant sealing on the body.

The Cybershot RX100 III is available at Rs 54,990. It has 20.1MP 1.0-type sensor. The camera is quite compact and has been equipped with ZEISS Vario Sonnar lens. It comes with an upgraded lens and a faster image processor and retractable OLED Tru-FinderTM. It also offers a flip LCD.

The cameras will be available at Sony flagship stores, Sony Centers and other retail outlets across India.

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