'King of Pop' Michael Jackson dominates UK airwaves

London, March 10: King of Pop Michael Jackson`s comeback performance is still months away, but the singer has already started dominating the airwaves by buying an entire ad break of a top TV show here. The singer, who recently announced 10 gig comeback "This is it" in London`s 02 arena, has bought the entire ad break during the TV dance reality show "Dancing on Ice", the Contactmusic reported.

The three-and-a-half minute promo features the past performances of the pop icon, who is returning to concert circuit after over a decade. It is for the first time that an artiste has taken over an entire advertisement break during a TV broadcast, according to the organisers of his concert. The singer, who has been dodged with various rumours related to health and financial difficulties in recent years, made a brief appearance before thousands of screaming fans to announce his comeback. Bureau Report