Mumbai: Twitter on Friday launched a special IIFA emoji for the International Indian Film Academy (IIFA) Weekend and Awards.
Viewers can simply tweet using #IIFA2018 to use the emoji. The special emoji appears next to the hashtag in the tweet, and is designed based on the iconic IIFA award, read a statement to IANS.
Keya Madhvani, Head - Entertainment Partnerships, Twitter India, said: "The IIFA awards is a much awaited event of the year amongst the film fraternity and Bollywood fans. Twitter is delighted to partner with IIFA for the launch of a special emoji that will create a holistic experience for consumers on a global scale."
The three-day gala is being held in Bangkok this year, and will witness the presence of some of Hindi filmdom`s iconic stars and new actors on the red carpet, in the audience and on stage. The main awards night will be held on Sunday.