Earth Day aims to reach millions with 'Angry Birds' game

Washington: The hugely popular game "Angry Birds" is showing Earth Day some love this year.

Game developers at Rovio Entertainment are announcing plans today to create an in-game experience about climate change. The game will debut in September to coincide with the UN General Assembly as world leaders discuss sustainability goals.

The Finnish game developers are also creating an Earth Day level in "Angry Birds" to debut Wednesday on the official Earth Day.

Blanca Juti of Rovio says the game company wanted to raise awareness in a fun way and make people think about climate change. Last year, they teamed up with Prince William's United for Wildlife to create a conservation-related game. That drew 10 million game sessions.

"Angry Birds" has been downloaded 2.8 billion times worldwide.