YouTube planning to launch subscription video service for its 'best original content'

Washington: A report has said that YouTube may now have a subscription option for its best original content.

According to The Verge, the video-sharing website is "exploring the prospect of launching its own subscription VOD service." The subscription will offer users ad-free streaming of certain video content that are part of the program. Such videos are expected to be categorized under the YouTube Originals banner.

The report said that the move may be seen as a response to rising pressure from competitors such as, Vimeo, Hulu, Vessel , and others. By bringing in a paid subscription service, YouTube would not only be able to offer more money to its content creators but also strengthen its bottom line.