Knitwear brand drops Jolie as its face

London: Actress Angelina Jolie has been dropped as the face of a fashion house. Luxury knitwear firm St John is replacing her with model Karen Elson because they wanted a break from actresses, reported a news website.

"We wanted to make a clean break from actresses and steer away from blondes. Three years is a long time for any campaign," said St John head Glenn McMahon. The adverts featuring Elson, 30, wife of White Stripes rocker Jack White, will appear next month. IANS