Amul offers business proposition to Railways on Twitter

The Railways promptly responded to Amul on twitter, using a popular tag line of the company.

New Delhi: Dairy giant Amul has reached out to the Indian Railways on its official Twitter handle with a business proposition to use its refrigerated parcel vans to transport Amul Butter across India.

The Railways promptly responded on the micro-blogging site, using a popular tag line of the company for the brand.

"IR will be utterly butterly delighted to get the taste of India to every Indian," the ministry's handle @RailMinIndia tweeted.

IR will be utterly butterly delighted to get the taste of India to every Indian. https://t.co/dwUGzcBhBi — Ministry of Railways (@RailMinIndia) October 23, 2017

The Indian Railways extensively uses Twitter to address passenger woes. But this could perhaps be the first time the national transporter has received a business proposition on the micro-blogging site.

"@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise," the dairy major had tweeted to the Railways.

@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise. — Amul.coop (@Amul_Coop) October 23, 2017

The Indian Railways had introduced the refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities such as fruits, vegetables, frozen meats/poultry and chocolates, but most of the vans were lying defunct, according to a ministry official.

However, this service exists only on specific routes.

With PTI Inputs