Shah Rukh Khan to market his latest flick ``Billu`` in his own style

Mumbai, Feb 12: Shah Rukh Khan has said that he would promote his upcoming film `Billu` in his own style and not to imitate anybody else`s marketing strategy. Khan is extensively promoting `Billu` that was earlier titled `Billu Barber`.

Satirical about use of means like cutting of hair to promote film marketing, Khan said that he would have his own way of film promotion. "I am happy with the promotion of the film. Every film is promoted in a different way. We promoted Om Shanti Om in a different way; Chak De had a different marketing strategy. I don`t want to be imitate someone the way he or she cuts hair. We don`t copy. There will be innovative ways and every film will have a different way of marketing. But as far as I am concerned, I wouldn`t go and keep somebody else marketing as my standard. I will have my own way of breathing my film out," said Khan. Khan had to drop the word barber from the title of his home production house `Red Chilly` after a section of hairdressers objected to the word barber terming it as derogatory. `Billu Barber` had recently run into rough weather as members of Hairdressers and Saloon Association had approached him with their `genuine concerns` over the use of the word `barber` and its Hindi translation `hajaam`. Not to invoke the wrath of any section of the society, Khan had said that he would not like to hurt the sentiments of the hairdressers and dropped the word barber from the title. Further addressing the concerns of Hairdressers and Saloon Association and also in an innovative marketing strategy, Khan has invited selected barbers and hairstylists along with their spouses to the premiere of the film. "The story is about hairdressers. So we want the hairdressers to watch the film with their spouses. Premieres are thronged by stars generally. We want the real stars (hairdressers) to come and watch the film," said Khan. Khan plays a popular Bollywood actor in `the film, which is about a village hairdresser and his friendship with a movie star. `Billu Barber`, directed by Priyadarshan and produced by Khan, is all set for release around Valentine`s Day. ANI