Won't do any fairness ad again: Sonali Bendre
Actress Sonali Bendre, who has in the past endorsed a fairness cream, is now not willing to be a brand ambassador of any such products which promote bias on skin tone.
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Mumbai: Actress Sonali Bendre, who has in the past endorsed a fairness cream, is now not willing to be a brand ambassador of any such products which promote bias on skin tone.
Sonali said: "I think making jokes about somebody's skin tone is absolutely wrong. However, I am glad that everybody is becoming conscious of these things. So am I. I have done a couple of fairness ads in the beginning of my career. Having said that, today if I am offered, I won't do any fairness ad again."
The actress earlier endorsed Emami Naturally Fair. But she says, "I was young and needed money, so I didn't really think about it."
"But I think it is time we all need to ponder over endorsing products that stereotype women," added the 41-year-old.
Commenting on how Pakistani artistes are being banned from working in Bollywood, Sonali said: "Film industry is always a soft target."
"There are lot of other things that need to get sorted out. If you look at it from a business perspective, there are other businesses also. If we are stopping a business with Pakistan, then every business needs to stop. If all dealings are barred and not just film actors, I would respect that decision."
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