Instagram claims users loving its ads

Washington: Facebook-owned Instagram has reportedly said that users are loving the recently rolled out ads feature on its photo editing and sharing platform.

Instagram`s first four ad campaigns, including Levi`s and Ben and Jerry, reached more than 7million people in the US in just over a week with their sponsored photos, as revealed by the company. According to Cnet, the company said that across the campaigns there was a 32-point incremental lift in ad recall per campaign for people who were repeatedly exposed to a particular campaign as compared to control groups. Instagram said that 17 percent of people who saw a single ad for Ben and Jerry`s Scotchy Scotch Scotch-flavored ice cream not only became aware of the new flavor, but also associated it with the brand. The report said that the `magazine-like` ads on Instagram were launched in November, while parent Facebook announced testing auto-play ads on its own platform this week.