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Business
11 Jun 2022
Centre makes ‘material connection’ disclosure must for celebrity endorsers
Material disclosures means any relationship that materially affects the weight or credibility of any endorsement. Violation of these guidelines will attract a penalty of Rs 10 lakh for first offence.
Advertising
15 Feb 2022
Ad spends growth to slip to Rs 1.08 lakh cr in 2022; digital set to pip TV
Spends on digital are forecast to grow 33 per cent to Rs 48,603 crore in 2022, after the 38 per cent growth in 2021. Television, the traditional favourite, is set to witness a 15 per cent growth in spends on the medium to Rs 42,388 crore, the report said.
Facebook
22 Apr 2016
Buy video ads in TV-like fashion on Facebook
Facebook said that broadcast advertisers should consider various factors when implementing TV ads on its mobile News Feed.
Internet advertising
22 Jun 2015
Internet advertising to drive global ad spend
It defines global spending as spending across the 12 biggest advertising markets worldwide.
Facebook
20 Jul 2014
Facebook to challenge Amazon soon?
Facebook is testing a new feature designed to let users buy products directly from ads and posts on its news feed.
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