San Francisco, May 03: Web phone-calling company Skype is bringing social networking to crowds as it unveils a service for groups of up to 100 people to hold spontaneous conversations online.
The international phone-calling service, which has signed up 100 million users is adding 200,000 new users a day, said on Tuesday it is previewing a shared communications service called "Skypecasts" along with an upgrade of its core Skype software.
Skypecasts are live, moderated discussions that allow groups of Skype users anywhere in the world to discuss shared interests, from classes to computer support to cultural or political debates. They amount to the conversational equivalent of Web blogs, complementing the written interactions of blogs.
"To date users have been talking one-to-one and one-to-many in private settings," Saul Klein, Skype`s head of marketing, said in an interview of Skype`s current services. "Skypecast is about starting to have conversations in public settings."
The service is moderated by a designated host who is able to pass a virtual microphone to participants in the group when they wish to speak. To keep conversations on track, the software allows the moderator to silence or eject detractors.
The social networking trend grew up out of the online dating scene with the rise of Friendster and has evolved as the power of collaborating with one`s friends and acquaintances has been applied to everything from music to news to Web search.
Skype takes the concept of social networking literally, based on the recognition that buddies on the phone or in an instant message chat are one`s social network in a real sense.
Coming from a different starting point is MySpace, which began around the same time as a music fan site, but has grown into a broad-based media distribution platform for its owner, Rupert Murdoch`s News Corp.
Bureau Report
