Moto G 4th Gen to be launched in India shortly

Zee Media Bureau

New Delhi: Motorola will launch its fourth generation of the popular Moto G series in India shortly.

Almost a year after ending its exclusivity with Flipkart, handset maker Motorola will finally launch its new smartphone with Amazon India. The company tweeted:

Hey! We’re all set to launch something exciting today. Do you know what it is? #NeverMissOut! — Moto India (@Moto_IND) May 17, 2016

This will be Motorola's first device to be launched on an e-commerce platform other than Flipkart since its re-entry into the Indian market in February 2014.

Previously, Motorola has launched all its smartphones and smartwatches with Flipkart.

In September last year, Motorola had ended its exclusivity arrangement with Flipkart and said the Moto range of devices (like Moto G, Moto E and Moto X) will be available through select Airtel stores and e-commerce portals like Snapdeal and Amazon.In.

Motorola tweeted:

Few more hours to go! Stay glued to your screens as we reveal new Moto device. https://t.co/fHEX4PxJwH #MissingOut pic.twitter.com/cbod2DPawg — Moto India (@Moto_IND) May 17, 2016

Motorola had also partnered with Brightstar India to offer its smartphones through a wider range of offline and online retailers.

The Moto G4 handset is expected to come with new features like NFC, fingerprint scanner and a better battery life. It is also expected to be the first device to come with the 'Moto by Lenovo' branding.

Lenovo, which had bought Motorola from Google in 2014, had earlier this year said it will overhaul the brand to 'Moto by Lenovo'.

At the end of December 2015, Lenovo (including Motorola) was the third-largest player with a market share of 11.6 per cent in India, following Samsung and Micromax, as per research firm IDC.

Some 25.6 million smartphones were shipped in India in October-December of 2015, up 15.4 per cent from the year-ago period, it added.

With PTI Input