Mahindra Retail ropes in Parvinder Singh to lead omni channel

New Delhi: Mahindra Retail on Thursday announced appointment of Parvinder Singh as Chief Omni Channel Officer with effect from December 1, 2015.

The company also said Sanjay Nadkarni, CEO, Mahindra Internet Commerce Private Limited (MICPL), which operates the BabyOye e-commerce vertical, would transition from his current role to a Director on the Board of the company.

Singh will be responsible for positioning the BabyOye brand as a differentiated and true omni channel player in the maternity and baby-care business, Mahindra Retail said in a statement.

"The appointment of Parvinder as Chief Omni Channel Officer is another major step in our continuing journey towards building a robust and differentiated business. We are very optimistic about this journey," Mahindra Retail CEO Prakash Wakankar said.

Singh had previously worked with organisations like Hindustan Lever, Coca-Cola, Standard Chartered Bank and the National Bank of Dubai (NBD) in the UAE and is an alumnus of IIM Ahmedabad.

On Nadkarni's change in role, Mahindra Retail said it will give him more time to independently focus on new ideas and fresh start-up opportunities.

Mahindra Retail had acquired BabyOye from Sanjay Nadkarni and Arunima Singhdeo, its founders and their investors, in December 2014.