Designer duo Pankaj and Nidhi Ahuja say getting actress Kareena Kapoor as the showstopper added value to their brand when they presented their collection at the Lakme Fashion Week Winter-Festive 2012.
|Last Updated: Aug 08, 2012, 04:12 PM IST|Source: Bureau
Mumbai: Designer duo Pankaj and Nidhi Ahuja say getting actress Kareena Kapoor as the showstopper added value to their brand when they presented their collection at the Lakme Fashion Week Winter-Festive 2012.
They were the grand finale designers along with Kallol Datta at the fashion week, which concluded Tuesday.
"Having Kareena (Kapoor) walk the ramp for us helped a lot. Our brand got noticed a lot more due to this. Also, she has noticed us and was asking about our collection. It is very exciting and we are happy," they told reporters.
The actress sported an edgy look on the ramp - she flaunted a jet black long dress with infusions of leather and long fringe detailing.
Originally from Delhi, Pankaj and Nidhi`s brand is six-year-old and is available in 20 stores across the country.
This was their first stint at Mumbai fashion event and for them "the experience was awesome" and they "would love to come back to city again".
"This is our first show here and it was quite amazing to see our stall over-flowing with people. The reaction from Mumbai has been fantastic and we would love to work here," Nidhi added.
First time LFW roped in young designers for the grand finale.
"It is new thing for Lakme, the finale had amazing energy because of new designers. I think everyone enjoyed the change," Pankaj added.
There were lots of graphic prints and monochromatic colours on ramp and according to the designer, the collection was was unique in it`s own way.
"We were inspired from very diverse elements like paper cutting, handcrafting, origami, stitching, basket weaving which all came through in out collection," he said.
Short knitted dresses and jackets dominated the line in fabrics like wool and silk.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.