New Delhi: Known for her ethnic Indian wear, the iconic Ritu Kumar has been around in the fashion industry for 40 years. Yet she has not designed for any mainstream Bollywood movie, the reason being she has neither the time nor the patience.
"The way things are in Bollywood, I don`t think I have the time and patience for all that," Delhi-based Ritu Kumar told reporters.
"For a typical Hindi movie, you have to be on the sets all the time. There are last-minute changes or else the director or the actors are not happy with their costume and you have to change it then and there only. I don`t have time for all that," she said.
In her 60s, Ritu Kumar has been associated with artisans from Bhuj in Gujarat for a long time and is known for her designs in India and abroad.
Even though she has designed for her son Ashvin Kumar`s film "Little Terrorist", which was also nominated for the 2004 Academy Awards and her cousin Deepa Mehta`s "Bollywood Hollywood", she says they were different types of films.
"For these movies, we did our homework and research and I didn`t have to be on the sets all the time. The concept was given to me and the characters were discussed in advance. So it was easy and convenient for me to design for them unlike for a regular Bollywood movie," explained Ritu Kumar.
However, she doesn`t rule out the possibility of working in a period film.
"I would very much like to do a period film and that would require a lot of research to design for the characters of the movie. I don`t want to look like a fool after designing for it," said Ritu Kumar.
"I have no problems in doing extensive research for the characters of the period film but devoting an entire day on the sets is out of question as I have to look after my label also," she said.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.