New Delhi: Aiming to be a USD 1 billion company in India, local arm of US-based Infocus today expanded its product portfolio by unveiling dual mode 4G smartphones and Tvs.
Infocus will make all the products in India at local manufacturing units of Taiwan-based Foxconn from September.
"We aim to be USD 1 billion company in India by 2016. Smartphones will contribute 70 per cent of our business and rest of the business will come from televisions and other devices," Infocus India Head Sachin Thapar said here.
The company has initially earmarked USD 30 million for marketing activities over period of next 6-8 months, he said.
Infocus unveiled M550-3D smartphone on which 3D content can be experienced directly. Priced at Rs 15,999, it comes with a camera that can be used for clicking 3D pictures.
The most expensive phone unveiled by the company was M 812 with 5.5 inch screen size for Rs 19,990. Other devices start at Rs 5,999.
"All smartphones will made in Foxconn unit in Andhra Pradesh from September onward and start shipping in same month. Based on demand, we plan to make at least half million unit by March 2016," Thapar said.
Infocus has already sold 2.5 lakh units of handsets through Snapdeal and Amazon in about 4 months, he said.
Infocus also unveiled Ultra High Definition (HD) TV with screen size in range of 50 to 70 inch, full HD in 32 to 60 inch screen size and 24 inch HD LED TV.
"LED TVs will be made in Chennai plant of Foxconn. There is some time in their shipment. We will announce their pricing around festive season of Diwali," Thapar said.
The company plans to add one more online channel partner soon apart from Snapdeal and Amazon. It will also sell through offline retail networks.
"Although we have been present in India since last 15 years in business-to-business space but we are very new brand in consumer space. We are working on offline retail expansion. We are building team which will take some time," Thapar said.
Infocus is also expanding its after sales service centre from 101 to 150 in this year.
"Besides physical centres, we have tied up with Snapdeal and Amazon to help us pick product in case their is any defect. We...Show repair charges on website. It is same across country. We are ramping our after sales service further," Thapar said.