Twitter to allow pre-roll advertising to videos soon

You will have to wait a little more for the video on Twitter to play as the microblogging site is soon going to allow pre-rolling of video ads.

Zee Media Bureau

New Delhi: You may have to wait for an advertisement to play first before you watch the video on Twitter, like you do on You Tube.

According to industry reports, the microblogging site is testing a new advertising platform on Twitter, which will make it easier for marketers to buy video ad spots and for publishers to profit from video content.

The social media company will take a 30 percent slice of the ad revenue, with the rest going toward publishers agreeing to have ads play as a lead-in to their video content.

To start with the service will be available in the U.S., but Twitter reportedly plans to have pre-roll advertising go global with time.