Amazon Plans To Launch Low-Priced Fashion Vertical 'Bazaar' In India: Reports

Amazon mentioned that Bazaar will offer sellers access to tens of millions of customers, 'hassle-free' delivery, and levy zero referral fees reportedly.

Image Credit: Reuters

New Delhi: E-commerce giant Amazon is poised to launch a low-priced fashion and lifestyle vertical called 'Bazaar' in India, as per reports. According to a communication sent by the company to its partners, the new vertical, Bazaar, is a special store where no "extra charges" will be imposed on vendors supplying unbranded and "trendy" fashion and lifestyle products, reports TechCrunch.

"In the communication, the company wrote, 'Your products will be featured in a special store on Amazon, making them easy for customers to find.' The items sold via Bazaar will be priced under Rs 600, as noted in the report.

Additionally, the e-commerce giant mentioned in the communication that Bazaar will offer sellers access to tens of millions of customers, 'hassle-free' delivery, and levy zero referral fees.

Meanwhile, net sales for Amazon increased by 14 per cent to $170 billion in the holiday quarter that ended on December 31, 2023, compared with $149.2 billion in the fourth quarter of 2022.

Amazon CEO Andy Jassy stated that the past holiday season was 'record-breaking.' Net income increased to $10.6 billion in the fourth quarter of 2023, compared with $0.3 billion in the fourth quarter of 2022. Amazon Web Services (AWS) segment sales increased by 13 per cent year-over-year to $24.2 billion.