From Rs 2 Lakh to Rs 500 Crore: The Incredible Journey Of A Supermom And Her Billion-Dollar Babycare Startup

In June 2016, Malika's dream took shape as she launched her bootstrapped startup, Amishi Consumer Technologies Pvt Ltd, with an initial investment of Rs 15 lakh.

With its commitment to quality and customer satisfaction, the company's customer base surged to 15,000, with an impressive 40% of customers becoming repeat buyers.

Inspiration for a successful business idea can strike unexpectedly, and for Malika Sadani, it came from a personal experience. Faced with the challenge of finding a suitable moisturizer for her daughter's skin, she realized she was not alone in this struggle. After speaking with more than 200 mothers, she discovered a common issue - the lack of natural products in the market. This revelation prompted her to take a leap of faith, leaving her lucrative finance job, and co-founding The Moms Co. in 2016, with her husband, under the banner of Amishi Consumer Technologies Pvt Ltd, with an initial investment of Rs 15 lakh.

Operating under the brand name "To The Moms," the company officially launched its products in March 2017. The initial turnover was Rs 2 lakh, which impressively grew to Rs 24 lakh in the following year, setting the stage for a remarkable journey of annual growth at three times the previous year's rate.

To ensure problems faced by mothers are truly solved, Malika engaged in extensive conversations with the same group of 200 mothers. The insights gleaned from these interactions became instrumental in building her startup. As the company gained traction, it secured a substantial investment of 1 million dollars, paving the way for further growth. Capitalizing on this opportunity, The Moms Co expanded its business to different cities.

Despite its online success, The Moms Co. recognized the importance of catering to customers in Tier 2 and Tier 3 cities, where offline purchases dominated. To address this, Malika and her husband decided to establish physical stores, giving rise to "The Moms Co Store" concept. In 2018, they opened 100 stores, leading to a skyrocketing revenue of Rs 7.6 Crore.

Building on this momentum, the company accelerated its growth in 2020 by opening 250+ stores, which significantly increased its annual turnover to Rs 22.3 crore. By 2021, The Moms Co. had expanded its presence to over 1500 stores and achieved a remarkable revenue of Rs 150 Crore in just 4.5 years. Its success caught the attention of The Good Glamm Group, a rising unicorn in the skincare segment, which was looking to acquire a brand in the mom-and-baby segment. Consequently, The Moms Co. was acquired by Good Glamm for Rs 500 Crore.