ICC witness record-breaking global reach for Women's World Cup 2017, TV viewership up by 300%

PTI

New Delhi: The ICC Women's World Cup witnessed a three-time rise in global reach reach from the 2013 edition of the tournament, while India specifically experienced a 500% rise. The popularity of the tournament can be understood considering the fact that #WWC17Final hecame the most tweeted hashtag for a women’s sport final.

As per the latest ICC release, more than 180 million people around the world are estimated to have watched this summer’s ICC Women’s World Cup and there was an almost 300% increase in viewing hours in comparison to the last edition in 2013. 

There was significant growth in audiences in all territories, but particularly impressive was an eight-fold increase in viewing hours in South Africa and a huge increase in viewers in India, particularly in rural areas, since 2013. 

The ICC’s decision to ensure that every match was available for viewing either on television or via live-streaming as part of its commitment to the global growth of the women’s game has paid dividends. An extraordinary 156 million people viewed the event in India, of which 80 million was rural reach and 126 million were for the final alone. India’s fine performances contributed to a 500% increase in viewing hours in their country. 

In the United Kingdom the World Cup final attracted most viewers for any televised cricket this summer, while the entire event saw a 300% increase in terms of viewing hours compared to last time. Similarly, there has been a 131% increase in viewing hours in Australia while it is a whopping 861% in South Africa after its team reached the semifinals for the first time.

Earlier, it was also reported that, the final played between hosts England and India on July 23 at the home of cricket, Lord's was found to have been viewed by as much as  by 19.53 million Indians, thereby becoming the most watched women sporting event in the nation.

As per the data provided by Broadcast Audience Research Council (BARC) India, that took into account seven television channels, of which six belonged to the Star Sports network, revealed that around 1.95 crore Indians were glued to their television sets when Mithali Raj Co. were battling against the host nation England, at Lord's.

ICC Chief Executive David Richardson said: “We are absolutely delighted with the impact the Women’s World Cup has had. Instinctively we felt that the time was right to invest in women’s cricket and take it to the widest possible audience to accelerate the growth of the game and these numbers have confirmed that. 

“We congratulate all eight teams for providing the entertainment, the cricket was competitive and compelling and when you have that it makes it much easier to attract an audience. The sport must now work collectively to maintain interest and continue to drive growth.”

ICC Head of Media Rights, Broadcast and Digital, Aarti Dabas: “The broadcast and digital numbers have far exceeded our expectations and have justified our decision to back the women’s game. It all goes to show that there are millions out there who are willing to follow and watch an event like the ICC Women’s World Cup and the details of these numbers are a reflection of that.”

There were 100 million video views across ICC digital platforms and social media channels with one billion impressions and 67 million unique users on Facebook via posts on ICC’s official pages - @cricketworldcup and @icc.

On Twitter, the hashtag #WWC17 was the most tweeted hashtag for women’s sport in 2017 with one million tweets, which is a 24-time increase over the 2013 edition. The hashtag #WWC17Final was the most tweeted hashtag ever for a women’s sports final while the launch of the first ever captain ‘emojis’ for a country versus country sporting event was a big success with a 875-fold jump in tweets using captains’ hashtags in comparison to the 2013 event.

The event also attracted almost 50,000 articles in print and online across more than 100 countries for the four week period of the event. India leading the list with close to 16,000 articles, the United Kingdom second at 14,000 and Australia third with close to 9,000 articles. The United States of America was fourth at 4,700 while South Africa had 1,368 articles used in all.