Govt plans phase-2 of digital payment push from Jan

New Delhi: The government is working on launching the second phase of promoting digital payments from January, according to an official source.

"A committee under DAVP (Directorate of Advertising and Visual Publicity) is working on plans to start promotion of digital payments from January onward," an official source told PTI.

"Information and Broadcasting ministry along with Meity (IT ministry) are involved in firming up this plan," he said.

The logo and jingle are being prepared and the next meeting of the DAVP panel is expected to be held within a week to submit the plans, he said.

"There is a proposal that every ministry should come up with its plan to promote digital payments," he added.

Since the demonetisation of high value currency in November last year, the government has been pushing for digital payments to move towards a less-cash economy as well as enhance tax base.

There was sudden spike in number of digital transaction with participation from private sector firms.

As per RBI data, 933 crore electronic transactions have taken place in the country, amounting to Rs 12.13 lakh crore, between November 2016 and September 2017.

The electronic transaction volume peaked in December 2016 to 95.75 crore. In value terms it peaked to Rs 1.49 lakh crore in March 2017. As per the official data, there were 87.7 crore electronic transaction in September 2017, involving total amount of over Rs 1.24 lakh crore.

The RBI data shows increasing trend in UPI (unique payment interface) based transactions.

The volume of transactions on UPI increased to over 3 crore, involving Rs 5,290 crore, in September this year, from 3 lakh volume and Rs 90 crore in November last year.

Mobile banking volume reached all time high in September to 8.6 crore from 7.23 crore transactions. The value declined marginally to Rs 1.12 lakh crore Rs 1.24 lakh crore in November 2016.

There was fluctuating trend in transaction volume and value on pre-paid instruments like mobile wallet. The transaction value was all-time high in September at Rs 2,760 crore. Fluctuation has also been there in internet banking and USSD based transactions, as per the RBI data.

Talking about the impact of demonetisation, i2i Funding Co-Founder Raghvendra Pratap Singh said due to increasing digitalisation of businesses and improved accountability, cash-flow based lending models received a shot in the arm.

Video advertising solutions provider Adomantra CEO Vikas Katoch said that in spite of its initial hiccups, demonetisation boosted the digital advertising eco-system.

Puneet Chandra, CEO, Skootr said: "I feel this has turned a lot of businesses internationally very positive about India; as a result, we see a lot of traction in the commercial real estate industry".

IT solutions provider Count Magic Founder Rshmi Khetrapal said that this decision has helped the business grow at a much faster pace in the last one year.