Here's how social media campaigns can help in growing a business, explains Rahul Mishra

For quite some time, social media has been at an all-time high. Because of the increased penetration and usage of the internet, the pandemic's spread was hastened. Every organisation, no matter how little or large, chose the digital route for survival because it looked to be the only viable solution.

Without a doubt, social media has grown in popularity over the years to become one of the most significant and critical virtual spaces, not only for networking but also for digitally advertising a company. These platforms help organisations engage with a huge number of customers, raise brand awareness, and improve leads and sales. According to Statista, more than 500 million people in India use social media, and user and interaction on major platforms appears to be on the rise.

Advertising through successful social media campaigns is without a doubt one of the most cost-effective ways of marketing a brand on the internet. Firms may sell their products and services more cost-effectively by utilising a plethora of options available on these social media forums.

"Clearly, social media marketing campaigns are significant for every other brand to survive as well as thrive during such unprecedented times. They need to expose themselves to a large number of consumers if they wish to reach new heights," says Rahul Mishra, Digital Marketing Expert.

Social media marketing efforts, which are an important component of digital marketing strategy, appear to have a lot of potential to produce useful outcomes. Thus, conducting a firm in this digital-driven era can be extremely beneficial only if businesses fully utilise the proper tech techniques.