Now an animated Aamir Khan in new commercial!

Known for his experiments, Aamir Khan will now be seen in an animated avatar for the first time in a commercial.

New Delhi: Known for his experiments, Bollywood star Aamir Khan will now be seen in an animated avatar for the first time in a television commercial for Coca Cola. Conceptualized by adman-turned-lyricist Prasoon Joshi along with Ashish Chakravarty, the ad has been shot by Abhijit Choudhary for the `Coca-Cola Open Happiness` communication initiative.

"It is a very interesting concept as for the first time my features have been replicated as an animated character through special effects. I think the robotic animated look has really come out well in the film and I hope that my fans will like me in this new animated avatar," said Aamir, Coca-Cola brand ambassador, in a statement released here Thursday. The ad showcases two girls searching for their friend (Aamir) who is so engaged in playing videogames that he has become a part of the virtual world. But when the girls open a bottle of the aerated beverage, Aamir starts to lose his focus from the game and is tempted to come out in real life. The ad ends with Aamir`s rival from the game, another animated character, also stepping into the real world to taste the drink. IANS