New Delhi: Bollywood is perhaps in its boldest phase ever, but the censor board often plays a spoilsport. To combat that, filmmakers have found another way to present unedited adult content - they are floating trailers and songs on online medium.
Filmmakers are determined to make their content go viral on internet.
When the trailer of Ekta Kapoor`s forthcoming sex comedy "Kyaa Super Kool Hain Hum" was allowed in theatres and TV only after suggested cuts by the censor board, the filmmaker kept the uncut version for online viewers.
An upset Ekta decided to play around the law. First, she rushed to the capital to show "Kyaa Super Kool Hain Hum" promos to media when her uncut trailer couldn`t make it to the theatres with the release of "Bol Bachchan".
"We have a sanitised, boring promo in the theatre for the ones who will be seeing `Bol Bachchan`. But I want to show the real promo to everyone, so that`s going online! I will create as much buzz as I can for the film because I can`t fight the law, I can work around it," Ekta told IANS.
"I`d rather have the audience decide whether the promo of my film is vulgar or funny and naughty. Luckily, the response is positive online," she added.
When the uncensored promo of the film was released on YouTube, it was a hit and has so far got over 522,500 hits on YouTube.
Pooja Bhatt decided to promote "Jism 2" songs with adult content on internet, rather than opting for the tedious job of snipping out so-called objectionable scenes from her film.
With "Jism 2", Pooja is introducing Indo-Canadian porn star Sunny Leone in her scintillating and sizzling avatar to the Indian film industry.
The director has shot six songs for the film, but she has chosen to showcase only three songs with asexual content on TV. The rest have gone online - "a more than worthy competitor of TV," said Pooja recently.
It is a conscious decision she had to make.
"We have six songs in `Jism 2`. Only three cater to a universal audience without losing their essence. The other three cannot be made to seem asexual! Hence, we will only submit to the censor board and plug on TV those songs of `Jism 2` what we feel is appropriate for a family audience," Pooja wrote on her Twitter page.
The actress-turned-director is happy that viewers get a chance to choose what to watch without a "roadblock" by the censor board.
"The three `Jism 2` songs that cater to the average thinking, discerning, passionate, ADULTS may be viewed freely and by CHOICE across the internet.
"This is the FIRST time a mainstream film has chosen the internet and social media as a more than worthy competitor to television," Pooja said, adding it`s "a brand new, sane and fair way forward for all!"
The two ladies have started a new trend that many would follow!
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.