`The Voice` rips off `The X Factor`: Simon Cowell

London: Music mogul Simon Cowell has branded `The Voice` an `X Factor` rip-off. Cowell, 52, said he thinks the BBC1 singing contest is the same as his ITV1 talent show, reported a website.

"That show puzzles me because it starts off and it`s all about the voice. So my first thought is, `Why isn`t this on radio?` because what`s the point in looking at them. Then suddenly I`m watching it a week or two weeks ago and it`s the same as The X Factor. They`ve got dancers behind them, graphics, lights. Same show," he said.

Cowell also said that this is not the only show inspired by his televised ideas.

"I see a lot of shows trying to rip us off. If you try and rip somebody off it always looks like a bad copy. You`ve got to find a different way of doing things."