Zee Media Bureau
New Delhi: US-based technology firm Kodak on Thursday launched five HD LED TVs in India with a starting price of just Rs 13,500.
The HD LED TV series were launched in partnership with Noida-based Super Plastronics Pvt Ltd (SSPL).
To be available in screen sizes of 32, 40 and 50 inches, the TVs will go on sale starting August 15 initially on Flipkart, Amazon and Shopclues.
However, the 32-inch LED TV will be available exclusively only on shopclues.
Initially to be availabled only online, the company plans to go offline.
"We also have an offline set up. We first want to be established and popular on online channels and then go offline. We will decide after this quarter how much time we will take in doing it," said SPPL Director Avneet Singh Marwah.
He added that the company has a pan India infrastructure with over 100 service centres.
Steven Overman, President, Kodak's Consumer and Film Division and Global Chief Marketing Officer said, "We are very pleased to partner with SPPL to address the burgeoning market for TV sets in India.
"Kodak has played a key role in the development of the entertainment industry in India and around the world. We look forward to providing consumers in India with a new range of great Kodak-branded products".
SPPL and Kodak have plans to launch 4K TV and curved TV series in the fourth quarter of this fiscal.
"We would be very aggressive in the price point for these series," he added.
The company would assemble Kodak range of LED TVs at its three units at Jammu, Noida and Una in Himachal Pradesh, he added.
It also has plans to spend up to 4 per cent of Kodak LED TV sales on marketing, most of which would be spent on digital platforms.
SSPL has brands Beltek, Crown, Prime and Suntek. It is also the Original Equipment Maker (OEM) for various leading panel brands.
With PTI Inputs