Spencer goes international

New Delhi, Nov 14: Retail chain Spencer`s has signed an exclusive tie-up with international apparel brand Beverly Hills Polo Club (BHPC) and their collection will be available at Spencer`s stores located in 66 cities.“BHPC epitomises refined comfort and stylish elegance for today`s successful and confident Indian youth and we are very proud to associate with them,” Sanjiv Goenka, vice chairman of RPG enterprises said here at a press conference Friday.

Spencer`s, which is a part of the RPG group, already has a private label programme in fashion that has internationally acclaimed brands like Island Monaks and Mark Nicolas. Goenka said: “BHPC covers a wide range of lifestyle clothing for both men and women. Fashion has been a significant segment in the evolution of Indian retail industry; not due to its size but the way it has influenced lifestyle. “It was apparel that led multi- national brands to explore and invest in the Indian market, which set the ball rolling towards organised retailing,” he added. Referring to the growing importance of fashion in Spencer`s retail business, Goenka said: “Fashion currently contributes 10 percent to the company`s revenue which is expected to increase to 25-30 percent in the years to follow.” BHPC`s fall/winter collection comprises polo t-shirts, sweat shirts and sweat pants, casual shirts and trousers for both men and women. The merchandise starts at Rs.399 and goes up to Rs 1,499. IANS