Facebook becomes Google’s advertising ally

San Francisco: Google-owned online ad-placing service DoubleClick on Friday announced that the way has been cleared to include space at Facebook.

Google had previously been shut out of the social network`s advertising network, with no reasons given for the exclusion or the change of heart. Word that the Internet titan`s online advertising reach would extend to Facebook came as Google shares breached $1,000 for the first time. Google stock was priced at $1,011.41 at the close of the Nasdaq on Friday and continued to climb in after-market trades. Facebook shares also hit a new all-time high on Friday and closed at $54.22 a share. "Partnership has been key to Google`s success as a rising tide lifts all boats," DoubleClick senior product manager Payam Shodjai said in a blog post. "So we`re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange." DoubleClick Bid Manager is a way for marketers to buy online ad space at websites across the Internet. Prior to Friday, Facebook did not permit the Google-owned service to sell ad space at the world`s leading social network. "Starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager," Shodjai said. Shares of Internet search and advertising titan Google soared past the $1,000 mark after a quarterly earnings report showed that it was smoothly building its presence in the mobile area while advertising earnings rose all around, with particular help from Google`s YouTube website.