Santa tracked by Google, Microsoft
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Google and Microsoft had their virtual eyes on Santa Claus and his gift-laden sleigh on Thursday.
"Google`s Santa Tracker launches today -- And it`s time to follow the jolly man`s sleigh," the California-based Internet firm said in a blog post playfully penned in rhyme.
"The elves have been working hard for this night, Santa`s village is abuzz -- tonight`s the big flight."
The santatracker.google.com website includes an animated map and a running tally of the number of gifts delivered.
Microsoft once again partnered with the North American Aerospace Defense Command on an interactive website at noradsanta.org where Santa`s reindeer-drawn sleigh can be seen making its way over countries around the world.
NORAD`s involvement began 60 years ago when a wrong telephone number printed in a newspaper advertisement resulted in children calling for Santa.
The commander on duty that day had staff provide callers with updates on Santa`s location and the tradition evolved into the NORAD Santa-tracking website.
"Throughout the year, we can be pretty cynical," Matthew Quinlan, marketing director for Bing, Microsoft`s search engine, said in a blog post.
"But this is one moment where we can see things again through a child`s eyes, and it gives us a fresh sense of wonder."
The NORAD Santa-tracking website includes games and allows people to ask Cortana, Microsoft`s virtual assistant software, where Santa is at any given moment.
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