Mumbai: Indian TV hottie and Bollywood hunk Karan Kundra is all set to get closer to his fan base. Wondering how? Well, he has launched his mobile application that will give his fans a platform to connect with him easily.
Never before an app has been customised to keep fans on the top of the list and Karan has designed his App to be extremely fan friendly. Karan’s app is a way to be connected with his fans 24/7.
The app has a dedicated interactive LIVE stream corner which enables a 2 way LIVE with his fans, he along with his fans can send each other a variety of gifts from the gift store. Not to mention a VOD platform with the option of a paywall.
For the first time in India, Karan’s app will enable him & his fans send each other personalised birthday greetings. Say it’s your girlfriend’s birthday & she really like Karan, you can go to the app, type a message & request a personalised greeting from Karan.
Fans who keep liking/commenting are in a treat as Karan along with all other app users can see the top fans in a dedicated corner
Karan’s app is an amalgamation of a social network along with an OTT platform with LIVE capabilities.
The app will soon have a 360 corner, where custom made 360 content around Karan would be made live as well.
The app is built on ARMS app builder platform. With ARMS, a celebrity can own the I.P - which is the first in the industry, the platform, the rights, and most importantly - the control and monetization of the fan base & content around the world.
App built on world-class armsprime platform
App to have custom made interactive LIVE & VOD platform
App to show REALTIME status of when Karan was last LIVE on the app
Features like Group chat, Fan finder, AI & AR Capabilities
Take a selfie with Karan Kundrra instantly via the app
App is Karan’s entry into owning his digital assets & providing his fans a tailor made digital experience
Speaking on the same, Karan said “Am very excited for this project, with so much clutter on social media, an app is a perfect way to stay in touch dedicatedly with my fans. There are some very cool features we have planned for the coming months ,I hope all my fans enjoy the entire experience”
Sonu Lakhwani-Proprietor of Wingman Talent Management(the company managing Karan) had an interesting take, “Throughout an actor’s public life, he really never owns anything except for co-productions/royalties, with this app & such initiatives, we are creating a monetizable digital asset for the actor throughout & beyond his days of stardom.”
Anshul Gupta Founder & Director of Razr Media, Luxembourg (the company behind the app) said, “The way clutter is increasing on social & other platforms, the future calls for personalisation in this age of netflix. Karan has 10MN fans in his social universe, through his app we plan to consolidate audience on one single platform & offer niche content to dedicated fans. We have combined the power of social & OTT together as an offering. If you see the design too, it’s very colourful, jovial, totally as per his personality.”
The app is available on the Google Playstore as well as the Apple play store.
Here’s how you can find it – Search - “The Karan Kundrra official App”