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TV ads

TV ads make teens crave junk food, says study

Being bombarded by TV ads for unhealthy, high calorie food could lead teens to eat more than 500 extra snacks like crisps, biscuits and fizzy drinks throughout the course of a single year compared to those who watch less TV.

Jan 17, 2018, 14:41 PM IST

Fast food TV ads influence a child's restaurant choice

Seventy-nine percent of the child-directed ads from those two restaurants aired on just four children's networks.

Oct 31, 2015, 16:27 PM IST

Highly energetic ads can turn off TV viewers

People watching a sad movie or TV show respond 50 percent more favourably to a moderately energetic commercial than to a peppy one, new research has found.

Apr 08, 2015, 18:36 PM IST

Highly energetic ads can turn off TV viewers

People watching a sad movie or TV show respond 50 percent more favourably to a moderately energetic commercial than to a peppy one, new research has found.

Apr 08, 2015, 17:31 PM IST

Anti-smoking TV ads using anger more persuasive to viewers

Researchers have said anti-smoking television advertisements that appeal to viewers` emotions are more persuasive when they use anger rather than sadness.

Apr 30, 2014, 11:26 AM IST

TV ads have bigger impact on kids’ food choices than parents

TV commercials have a stronger impact on children’s food choices than the advice of their parents, a new study has found.

Oct 08, 2011, 10:14 AM IST

TV ad against Marathi Manoos rages Raj Thackeray

The self proclaimed custodian of Marathi Manoos in the state of Maharashtra, Raj Thackeray issued a warning against those in creative fields like films, TV and advertising to refrain from mocking the original natives of the states.

Sep 15, 2011, 15:00 PM IST