When high-end SUVs were deployed for flood-relief operations in Assam

A number of Discovery Sport SUVs were deployed in association with Oxfam India for transporting relief materials through flooded roads.

Photo courtesy: Video grab from Land Rover's post on its official Facebook page.

New Delhi: Floods in Assam earlier this year wrecked havoc and displaced hundreds of families in the state. While numerous rescue and relief measures were put into place, one such operation saw a number of SUVs with off-roading capabilities being deployed to provide relief and support to villagers in Karimgunj.

The natural calamity had resulted in loss of life and property in Assam - especially in far-flung areas like Karimgunj which is over 300 kilometres away from the state capital of Guwahati. Land Rover recently announced that it had provided a number of Discovery Sport SUVs for transporting relief materials through flooded roads.

Land Rover undertook the operation with Oxfam India and the SUVs were primarily responsible for providing shelter and distributing hygiene kits to the most vulnerable households. "The Assam floods led to tremendous loss of life and property. Our work with Oxfam India helped provide immediate and critical relief to the affected parts," said Rohit Suri, President and MD, Jaguar Land Rover India. "We hope that our contribution helped those in distress to some extent to tide over the crisis.”

The company says over 2000 people were assisted over between August and September.