Sansui eyes revenue of Rs 2,500 cr from TV segment in 2017

Mumbai: Japanese consumer durables brand Sansui is eyeing around 50 percent growth in revenue from its television business at Rs 2,500 crore this calendar year, a top company official said.

"We are expecting a revenue of Rs 2,500 crore this year. It was Rs 1,600 crore last year," Sansui Chief Operating Officer Amitabh Tiwari told PTI.

The television market is estimated to be around 1.1 crore units and the company expects to have a market share of 10 percent this year.

"We are looking at doubling our sales this year and are looking at selling 10 lakh units of televisions this year," he said.

4K televisions contributed to 12 percent of the company's sales last year and Tiwari said it is likely to increase to 18 percent this year.

Asked if the lack of 4K content is a challenge for sales, he replied in the negative. "There is a roadmap for transmission to be coming in and maybe in 2-3 years time we will see a lot of channels getting introduced," he said.

He pointed out that when full HD televisions were being sold, there was no transmission with full HD content, but it moved very quickly to full HD.

"Sansui sells its products on e-commerce platforms and expects the online sales to be 6 percent of the total sales this year from 4 percent last year," he added.

The company has earmarked Rs 70 crore for its marketing activities for this year.

"This year we will be investing around 18-20 percent on digital advertising. It was 7 percent last year.

"In 2017, probably 60 percent would be on digital, because almost 72 percent people who buy TV research online and it is easier to reach the younger generation through digital than any other medium," he said.